{"id":1397,"date":"2025-07-18T07:14:10","date_gmt":"2025-07-18T00:14:10","guid":{"rendered":"https:\/\/onberita.com\/?p=1397"},"modified":"2025-07-18T07:14:14","modified_gmt":"2025-07-18T00:14:14","slug":"umkm-kediri-diangkat-kelasnya-wamendag-dorong-produk-bernilai-tambah-tinggi","status":"publish","type":"post","link":"https:\/\/onberita.com\/index.php\/2025\/07\/18\/umkm-kediri-diangkat-kelasnya-wamendag-dorong-produk-bernilai-tambah-tinggi\/","title":{"rendered":"UMKM Kediri Diangkat Kelasnya! Wamendag Dorong Produk Bernilai Tambah Tinggi"},"content":{"rendered":"\n

On Berita \u2013 Jakarta – <\/strong>Wakil Menteri Perdagangan Dyah Roro Esti mendorong pelaku UMKM di Kediri untuk mengembangkan produk dengan nilai tambah tinggi agar mampu bersaing di pasar nasional maupun global.<\/p>\n\n\n\n

Wakil Menteri Perdagangan, Dyah Roro Esti Widya Putri, mengajak pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kediri untuk bertransformasi. Dalam kunjungannya ke salah satu sentra UMKM, ia menekankan pentingnya shift mindset dari hanya menjual bahan mentah ke arah menciptakan produk dengan nilai tambah tinggi.<\/p>\n\n\n\n

\u201cSudah saatnya UMKM kita naik kelas. Jangan hanya jual bahan mentah, tapi olah menjadi produk yang punya cerita, kualitas, dan keunikan,\u201d ujar Dyah Roro.<\/p>\n\n\n\n

Menurutnya, pemerintah terus membuka ruang bagi UMKM untuk mendapatkan akses pasar yang lebih luas, baik melalui program digitalisasi, kemitraan strategis, maupun partisipasi dalam pameran tingkat nasional dan internasional.<\/p>\n\n\n\n

Dyah juga menyoroti pentingnya inovasi dalam pengemasan, branding, dan diversifikasi produk. UMKM tidak hanya dituntut untuk kreatif, tetapi juga adaptif terhadap tren pasar dan perkembangan teknologi.<\/p>\n\n\n\n

\u201cKemasan yang menarik dan cerita di balik produk bisa menjadi daya jual. Kita harus bisa menyeimbangkan kualitas dan citra,\u201d tambahnya.<\/p>\n\n\n\n

Dalam kesempatan tersebut, beberapa pelaku UMKM memamerkan produk olahan seperti keripik tempe inovatif, batik khas Kediri dengan desain kekinian, serta minuman herbal siap saji. Mereka menyampaikan harapan agar pemerintah terus mendampingi mereka dalam pengembangan kapasitas usaha.<\/p>\n\n\n\n

Kunjungan ini menjadi bagian dari komitmen Kementerian Perdagangan untuk memperkuat pondasi ekonomi daerah melalui pemberdayaan UMKM.<\/p>\n\n\n\n

#UMKMKediri #Wamendag #NilaiTambahProduk #EkonomiLokal #ONBERITA #KementerianPerdagangan<\/p>\n\n\n\n

\n

Penulis : Rizky Sapta Nugraha<\/p>\n\n\n\n

Editor : Ali Ramadhan<\/p>\n\n\n\n

Sumber : Berita Kemendag RI | Jakarta, 18 Juli 2025. https:\/\/www.kemendag.go.id\/berita\/siaran-pers\/wamendag-roro-dorong-umkm-kediri-kembangkan-produk-bernilai-tambah-tinggi<\/a>  <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

UMKM Kediri Diangkat Kelasnya! Wamendag Dorong Produk Bernilai Tambah Tinggi<\/p>\n","protected":false},"author":15,"featured_media":1398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[168,915,202,246,305],"class_list":["post-1397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-ekonomi","tag-inovasi-produk","tag-nasional","tag-perdagangan","tag-umkm"],"yoast_head":"\nUMKM Kediri Diangkat Kelasnya! 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